Siemens

Creative Direction, Campaign Development

I N D U S T R Y
Technology, Industrial Automation

F E A T U R E S
Easy-to-Manage ☑
WordPress ☑
Hero Animation ☑
Conversion Optimized ☑

M Y R O L E
Creative Direction ☑
Campaign Development ☑

C H A L L E N G E S

The client approached us with a need for a comprehensive suite of campaign assets to support the launch of a new initiative positioning their industrial generators as the most advanced solution in the industrial tech space. The challenge was twofold: deliver a full set of materials within a tight timeline, while staying true to established brand standards—without blending into a crowded and conservative market.

S O L U T I O N S

To meet this need, we produced a full range of assets including print ads, display banners, and brochures that aligned with existing brand guidelines. At the same time, we identified opportunities to push the brand forward, proposing an evolved visual and messaging system that made room for bolder storytelling. This allowed the campaign to stand out in a typically traditional category, while still maintaining brand integrity.

Both options that we delivered are shown below, with the new bolder messaging and imagery shown first, followed by the set of campaign deliverables that adhere to their original brand standards.

Proposed campaign visuals using an expanded brand and messaging system

Traditional campaign assets delivered using existing brand system

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