Lakeside Software

Creative Direction, UX, Site Architecture

I N D U S T R Y
Saas, Security

F E A T U R E S
Easy-to-Manage ☑
WordPress ☑
Conversion Optimized ☑

M Y R O L E
Account Management ☑
UX & Creative Direction ☑
Site Architecture Development ☑

C H A L L E N G E S

Lakeside Software came to us in the midst of a brand refresh that included a significant shift in how they communicated about their security platform. In addition, their website had significant content, including an extensive blog and resource library that needed to be seamlessly migrated. Special attention was required to ensure that all existing functionalities were retained and that the new platform was optimized for performance and scalability.

S O L U T I O N S

The Lakeside project required significant care be given to the project from a creative management perspective. Countless custom illustrations, stylized screenshots and other branded elements were created to support the new messaging and branding efforts. In addition, we needed to create a unique experience for the users, while making the content easy-to-update for the Lakeside team.

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